For your website to rank highly on search engine result pages, you have to produce optimized and relevant content. Keeping up with the changing SEO trends can be quite challenging. As such, we have compiled the top ten essential trends you should know in 2019. Take a look!
Quality content
One of the things that Google looks at when ranking content online is relevance and quality. When creating your content, quality revolves around expertise, trustworthiness, and authority. You have to exhibit authority and expertise in your field. Also, your content has to be deemed trustworthy to rank higher on search engine result pages. You can hire an SEO Company Oakville, to help with the creation of quality content.
Understand your audience
In 2019, you must understand the interests, tastes, and preferences of your audience. Get to know what people are expecting to find when they search a particular word or phrase then provide it to them in the simplest way possible. Your content should answer the questions comprehensively from your audience via search.
Create readable content
It’s vital for you to provide a great user experience and what a better way to do that other than making your content more readable? Try to use headers and sub-headers, bullet points and numbered lists, images, videos, and infographics, among others.
Use voice search
In 2019, your website is lagging if it doesn’t have a voice search. It’s a game-changer that everyone needs to implement
Concentrate on technical SEO
Investing in technical SEO is a significant boost considering that websites continue to grow in complexity every year. Make sure you focus on the speed, javascript, and progressive web apps.
Utilize the on-page optimization strategy
If you are after a higher ranking, then you must make use of this strategy. Your content has to be efficient, effective, and easily understandable.
Produce mobile-friendly content
These days many people use mobile devices for online searching. As such, Google has shifted its focus to mobile-first indexing. It means that a site’s mobile version will be used for ranking going forward.
Watch out for machine learning
Search engines will be using machine learning to respond to the intents of the user other than their questions. Stay informed as this could massively have an impact on search results.
Google’s AI algorithm
Get to know how Google ranks content. Ensure you adapt your SEO strategy for Google’s AI search algorithm.
Use of brand identity
If you publish high-quality content, and it gets shared online through social networks, it could enhance branding and improve ranking on search engines.
Go through this comprehensive list of significant trends of 2019 and see which ones you can start implementing. The more trends you follow, the higher the ranking you are likely to get on search engine result pages.
